Thursday, June 5, 2008
Can Wal-Mart Save Local Newspapers?
Wal-Mart has created an online classified-ad service that includes local newspapers as partners--something Craigslist, often cited as the chief villain in local papers' plummeting ad revenues, has never been willing to do. So far only a few local papers are participating, but the potential is there for newspapers to recapture some of this crucial market, according to http://www.slate.com/id/2192828 by Chatwick Matlin in Slate.
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2 comments:
I never saw Wal-Mart coming but maybe it's a good thing.
It could be, if Wal-Mart begins to seek out local partners and makes the program more visible.
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