Thursday, June 5, 2008

Can Wal-Mart Save Local Newspapers?

Wal-Mart has created an online classified-ad service that includes local newspapers as partners--something Craigslist, often cited as the chief villain in local papers' plummeting ad revenues, has never been willing to do. So far only a few local papers are participating, but the potential is there for newspapers to recapture some of this crucial market, according to by Chatwick Matlin in Slate.


Joe Incantalupo said...

I never saw Wal-Mart coming but maybe it's a good thing.

professor s said...

It could be, if Wal-Mart begins to seek out local partners and makes the program more visible.